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M-Wallet Marketing Campaign – Cold Calls, SMS & Social Media

Home remittances are a major source of income for families of expatriate Pakistanis and contribute significantly in country's economic activities. Moreover, these are a vital source of foreign exchange for the country. To accelerate the flow of home remittances through banking channels and facilitate expatriates with a reliable, swift and cost effective conduit to transfer money to Pakistan, SBP has launched an M-Wallet Scheme for promotion of Home Remittances. These M-wallets are specifically called Branchless Banking Home Remittance Accounts (BB-HRA).

Under the scheme, banks in partnership with telcos have introduced new, or tag the existing, M-wallets for home remittances. Users of these M-wallets will be able to receive home remittances in their accounts and use them when needed to withdraw cash or transfer funds, make purchases or pay bills. Every US dollar equivalent of money received in these accounts will also be provided with an airtime of one rupee equivalent in their mobile phones. Please click on below links to find out more about it:

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Current Account can be opened in one of the listed currency below with no restriction in the number of withdrawal and deposits.

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Al Baraka Business Plus Account has evolved with time to offer ease, flexibility and a wide range of unmatched free services. This product is specially tailored to match all the daily needs of business class and individual customers.

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Al Baraka Shafqaat Account has been introduced as socially responsible banking services for most valued segments of our society in order for them to make their routine transactions with premium customer support along with healthy return on their investment. Al Baraka is the only full-fledged Islamic bank to offer such account services for the target market mentioned herein. This account comes along with a wide range of free services and benefits.

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Al Baraka Mahana Barkah Account provides regular stream of halaal monthly income for lower and middle group customers with the same convenience and services of a regular savings account.

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